This will just be a short post, mainly as a response to what I’ve been managing of late. Several clients have forwarded nifty artwork and logos for use in their projects. Please keep in mind that not all graphics are ready for primetime. What this means is some graphics are “web ready” and some are “print ready.” This all has to do with resolution – the higher the resolution, the better quality the picture or graphic. The standards?
- Web Ready – 72DPI or better
- Print Ready – 300DPI or better
Keep in mind that changing the DPI in a graphic program does not make the picture better, it just makes it generally bigger.
The lesson: if you pay for an image, logo, or graphic, spend extra and get the high resolution from the get go; it can always be used for your print and web needs.