The largest advantage your business has over a mega-conglomerate is your ability to form a connection to your local community. Build online communities around your small business and stay social to keep your business in the hearts and minds of residents.
The last time you asked Google where the nearest coffee shop was, a handy map popped up with several listings for you to choose from. But did you know you weren’t actually seeing ALL of the coffee shops nearby? Make sure YOUR Google My Business Listing comes up when folks are searching for the type of work you do!
Once your WordPress site is set up and rolling, the job isn’t done. Keeping a website current and safe from intruders requires web masters to continue to update WordPress. It may seem like extra work – after all your website currently does what you need it to, but applying updates is vital to keeping you […]
Having trouble getting fresh website updates? Here are tips on where to harvest yours!
There is no replacement for direct communication with your customer and if they let you in that space, you have woven a tapestry of trust. Here are some ways to start.
Do you have a quick question about something we’ve talked about online, or about our pricing or services? Don’t be shy! Drop us a line… we’d love to hear from you.
Make sure you are not missing out on valuable customers who can’t find you online because you haven’t upgraded to a mobile responsive website.
This isnt a long list, I know it can get overwhelming, constantly learning that theres one more thing you really should be doing. This one thing, though, should feel good. Talk to a customer – I dont mean brainstorm branded email content that reaches your demographic – I mean talk to someone. An actual human […]
It’s never easy to manage Facebook, Twitter, and Instagram accounts, but why not make it easier on yourself by choosing the right social media accounts for your small business. Some social media channels are wrong for your small business. Knowing which ones to avoid means you wont have to try to manage manage multiple accounts […]
It’s become part of our vernacular, but its capacity for reach is far greater than its typical use. I’m talking about the often misunderstood hashtag, or known by its other name, # (pound sign). That sounded kind of thuggy. Any way, I was recently conducting a social media basics workshop and even though most in […]
As Steve Jobs famously said, “I’m convinced that what separates about half of the successful entrepreneurs from the non-successful ones is pure perseverance.” Currently about 28 million small businesses exist in the US; of those, 23 million don’t actually have employees and are sole proprietorships, which range from consultants and IT specialists to bloggers and dog walkers. The […]
We all know the stories of the simple idea that translated into gigantic international business: Let’s make good coffee quick and accessible and fancy it up with some foreign words! Let’s help people connect with each other via computers! Let’s skip the bookstore and get books — and now everything else under the sun — delivered right to our doors! From […]
Facebook has had a longstanding rule restricting branded content, but today, announced an about–face on that position. This change might not mean a hill of beans to some businesses out there, but for some publishers, influencers, celebrities and brands, it means a whole new set of opportunities to push out photos, videos, live videos – […]
At Pachamama, a North Boulder farm featuring a wide variety of vegetables, a bunch of happy chickens, a mandala garden with over 40 herbs, and the best view from any acupuncture table in town, the vision is clear and concise. Owners and coworkers Allie Dodge and Oliver Weber want to: Inspire all people to align with […]
The tagline on Mr. Money Mustache’s blog is “Financial Freedom Through Badassity.” I didn’t talk to Mr. Money for this story, even though he’s living his unusual life a few miles away. He’s a busy guy. I found him because of this article in The New Yorker magazine, which inspired me to head over to his blog to […]
Marty was one sick puppy. He was six months old and had been living on the street when Sandy Bosben adopted him. She gave him top-flight kibble and chicken she cooked just for him but he had two ACL surgeries before he was four. Steroids were a staple. By the time he was nine the Rottweiler mix had such severe degenerative […]
Lori Hight was one of those people who gravitated to all things art as a child; she was the little girl drawing and painting while everyone else was outside playing baseball. She was known in her family as the artsy one, and made all her birthday and holiday cards from scratch from the time she can remember. […]
The student, a 28-year-old high-level engineer who builds satellite systems, is crouched in the shallow water wearing goggles. His job is to blow bubbles through his nose, something many people one tenth his age do without effort. But he’s releasing the air violently and spasmodically, while the water runs down his throat and his panic builds. His eyes […]
Steve Rollman was a firefighter in Thornton before he started his feed store in Niwot. A couple of back surgeries got him casting around for other opportunities and he found a vacant storefront in Niwot back in 1981. He decided to buy it and start a rental business, renting lawn equipment, carpet cleaners, dollies. “Pretty […]
From her first day on the job at an upscale surf and turf restaurant in Scottsdale, AZ, Christine Ruch knew she had found her niche. Even though she was only 18, “I knew right away that food was my calling and I was never going to do anything else.” Fresh Thymes Eatery is the culmination of Christine’s […]
Another Amazing Year of Business, Another Year Packed With Joy Each time we near the end of the year, it serves as a reminder of how much happiness our work brings us. There are so many projects, builds, launches, and victories throughout the year, we’re always a little baffled when the calendar reads “December”, when […]
It wasn’t that many generations ago that adults knew how to do stuff. You know, fix a radio, bake a week’s worth of bread, sew a dress, tend a garden, make candles. Think of our grandparents, or their parents before them. They used what they had and knew how to wring the most out of it. Local + Handmade […]
Make the Calendar Your New BFF This is the time of year when businesses should be getting rid of as much inventory as possible. Instead, many will be focused on moving their current, trendy inventory, while other stuff in the back of the store or in the warehouse gets stale, losing value hand over fist. […]
“Everybody said, ‘No don’t take it, nothing ever survived in that space,’ but I thought I could make it work,” Patty Ross says, thinking back to when she bought the three storefronts on 9th Street in Boulder that are now Clutter Consignment. That was 2009, and she is more than happy to have proved the naysayers wrong. […]
Tucked away in your office drawer is a box of “thank you” notes, and when the thought strikes, you might find yourself jotting a quick note to tell someone how much you appreciate meeting them, or maybe how much you appreciate something kind they did for you. And that’s awesome. It really is. It’s been […]