The largest advantage your business has over a mega-conglomerate is your ability to form a connection to your local community. Build online communities around your small business and stay social to keep your business in the hearts and minds of residents.
Having trouble getting fresh website updates? Here are tips on where to harvest yours!
There is no replacement for direct communication with your customer and if they let you in that space, you have woven a tapestry of trust. Here are some ways to start.
This isnt a long list, I know it can get overwhelming, constantly learning that theres one more thing you really should be doing. This one thing, though, should feel good. Talk to a customer – I dont mean brainstorm branded email content that reaches your demographic – I mean talk to someone. An actual human […]
It’s never easy to manage Facebook, Twitter, and Instagram accounts, but why not make it easier on yourself by choosing the right social media accounts for your small business. Some social media channels are wrong for your small business. Knowing which ones to avoid means you wont have to try to manage manage multiple accounts […]
Make the Calendar Your New BFF This is the time of year when businesses should be getting rid of as much inventory as possible. Instead, many will be focused on moving their current, trendy inventory, while other stuff in the back of the store or in the warehouse gets stale, losing value hand over fist. […]
Tucked away in your office drawer is a box of “thank you” notes, and when the thought strikes, you might find yourself jotting a quick note to tell someone how much you appreciate meeting them, or maybe how much you appreciate something kind they did for you. And that’s awesome. It really is. It’s been […]
Networking, business mixers and conferences. Ever wonder why these social settings seem so easy and natural to some, and painfully awkward and scary to others? Where do you fall? If you consult Meyers Briggs, you’ll be able to pinpoint your place pretty perfectly (Sorry–not sorry. That alliteration was just begging to be written!), though lately, […]
“Hang on a sec,” you may be saying after reading the title above, “it’s freaking September.” Indeed, it is, which means we haven’t even gotten to Halloween, which means we’re not even close to the holiday crunch, right? Wrong. One mistake small business owners unwittingly make over and over again is slamming unprepared into the biggest season of the year. […]
It’s hard to believe that Labor Day is Monday. It marks the time when we say our bittersweet goodbyes to summer and prepare to welcome the crisp, cool days of fall. Holidays provide time to reflect and find relevance in the significance of the occasion. Origin of Labor Day This excerpt from HISTORY says, “In […]
Hopefully you know how important it is to have a functional website and blog in this day and age. However, even if you know that it’s critical, you may not understand WHY or HOW it helps your small business. Don’t worry, you’re certainly not alone. There are many moving parts when it comes to websites […]
We’ve all read about the tragedy of the Zimbabwe lion, Cecil, who was killed by Minnesota dentist, Dr. Walter Palmer. The sad story touched people around the globe and is a glaring example of how someone’s personal life can dramatically impact their professional life. Besides the obvious lessons the incident offers, here are some other […]
Depending on the industry that you’re in, you may notice a slowdown of sales in the summertime. Potential customers are taking vacations, entertaining their children during summer break and generally moving at a more leisurely pace. When sales are low, it’s natural to want to evaluate where you’re spending your hard-earned dollars. As a small […]
Earlier this month, one of Team MJ‘s favorite authors, Todd Henry, published a wonderful post called The Curse of Peripheral Vision. He talked about how benchmarking and comparing yourself to your peers can be both a blessing and a curse. On one hand, you can see where you are in relation to others. But the […]
I’ve interviewed many entrepreneurs for our blog and found that one of the greatest benefits of business ownership is the flexible schedule it offers. That flexibility, along with the number of online tools available, makes it increasingly easy to do business remotely. However, the ability to work from anywhere can be both a blessing and […]
The Fourth of July is just days away and people are gearing up for the festivities. As an added bonus, it falls on a Saturday, meaning many of us get to enjoy a three-day weekend. (And there’s nothing better than a long weekend in the summertime!) The holiday that boasts backyard barbeques and awesome fireworks […]
Hopefully, as the year comes to a close, you’re reviewing your marketing strategies. Are you on top of your social media but lack a nice website? Or, do you have a beautiful webpage that’s not-so-pretty when it appears on a mobile device? If you’ve been ignoring mobile optimization, it’s time to snap out of it! […]
For many businesses, the holidays are their busiest time. The sales that are generated during this season are often what sustain small companies throughout the next year. Many small businesses ramp up their marketing efforts and think of creative ways to entice their customers. Whether you are on top of your holiday marketing or not, […]
Constructing your brand’s voice is an art form. The importance of establishing and cultivating your brand’s persona, its character, and its narrative cannot be overlooked when developing the marketing strategy for your brand. Your audience will take note of and become familiar with your brand’s voice, and you absolutely want your customers to enjoy their […]
Content marketing strategy – what is it? It’s a catchy phrase for the powerful content of online domains and how that can be directed at certain people. In laymen’s terms, it’s a tool that you can use to attract your desired audience to your website and to your organization. It’s a great strategic element that small […]
We all know by now, or we all should know by now, the importance of good SEO. (If you’re not an expert yet, don’t worry. Watch this helpful short video to get a quick overview.) SEO, or search engine optimization, is what can direct online traffic to your website instead of your competitor’s site. The […]