The largest advantage your business has over a mega-conglomerate is your ability to form a connection to your local community. Build online communities around your small business and stay social to keep your business in the hearts and minds of residents.
The last time you asked Google where the nearest coffee shop was, a handy map popped up with several listings for you to choose from. But did you know you weren’t actually seeing ALL of the coffee shops nearby? Make sure YOUR Google My Business Listing comes up when folks are searching for the type of work you do!
There is no replacement for direct communication with your customer and if they let you in that space, you have woven a tapestry of trust. Here are some ways to start.
Do you have a quick question about something we’ve talked about online, or about our pricing or services? Don’t be shy! Drop us a line… we’d love to hear from you.
It’s never easy to manage Facebook, Twitter, and Instagram accounts, but why not make it easier on yourself by choosing the right social media accounts for your small business. Some social media channels are wrong for your small business. Knowing which ones to avoid means you wont have to try to manage manage multiple accounts […]
As Steve Jobs famously said, “I’m convinced that what separates about half of the successful entrepreneurs from the non-successful ones is pure perseverance.” Currently about 28 million small businesses exist in the US; of those, 23 million don’t actually have employees and are sole proprietorships, which range from consultants and IT specialists to bloggers and dog walkers. The […]
We all know the stories of the simple idea that translated into gigantic international business: Let’s make good coffee quick and accessible and fancy it up with some foreign words! Let’s help people connect with each other via computers! Let’s skip the bookstore and get books — and now everything else under the sun — delivered right to our doors! From […]
From her first day on the job at an upscale surf and turf restaurant in Scottsdale, AZ, Christine Ruch knew she had found her niche. Even though she was only 18, “I knew right away that food was my calling and I was never going to do anything else.” Fresh Thymes Eatery is the culmination of Christine’s […]
Another Amazing Year of Business, Another Year Packed With Joy Each time we near the end of the year, it serves as a reminder of how much happiness our work brings us. There are so many projects, builds, launches, and victories throughout the year, we’re always a little baffled when the calendar reads “December”, when […]
Make the Calendar Your New BFF This is the time of year when businesses should be getting rid of as much inventory as possible. Instead, many will be focused on moving their current, trendy inventory, while other stuff in the back of the store or in the warehouse gets stale, losing value hand over fist. […]
Tucked away in your office drawer is a box of “thank you” notes, and when the thought strikes, you might find yourself jotting a quick note to tell someone how much you appreciate meeting them, or maybe how much you appreciate something kind they did for you. And that’s awesome. It really is. It’s been […]
November 28th marks the 2015 edition of Small Business Saturday, and with each year it’s been conducted (it’s been going on since 2010!), a little more momentum is created, both the day of, and all the days that follow. Wondering if the ShopSmall movement is making an impact? Here are some numbers to chew on: […]
Networking, business mixers and conferences. Ever wonder why these social settings seem so easy and natural to some, and painfully awkward and scary to others? Where do you fall? If you consult Meyers Briggs, you’ll be able to pinpoint your place pretty perfectly (Sorry–not sorry. That alliteration was just begging to be written!), though lately, […]
What’s the way to create stickiness and interest when you’re talking social media posts and blogging? You might be weary of hearing the answer, but it’s… Content, content, content. If the quality isn’t there, and let’s face it, freshened up regularly, your readers might not return. What’s a small business to do? Enter the Sanity-Saver: […]
Pictures of food, gardens, babies, cats, dogs, cool quotes. What do all these things have in common? They are the different and sometimes unrelated pieces of information that sum up what content marketing can be. As much as they all seem unique and personal, it’s quite possible to weave these kinds of fun elements together […]
We’ve all read about the tragedy of the Zimbabwe lion, Cecil, who was killed by Minnesota dentist, Dr. Walter Palmer. The sad story touched people around the globe and is a glaring example of how someone’s personal life can dramatically impact their professional life. Besides the obvious lessons the incident offers, here are some other […]
Depending on the industry that you’re in, you may notice a slowdown of sales in the summertime. Potential customers are taking vacations, entertaining their children during summer break and generally moving at a more leisurely pace. When sales are low, it’s natural to want to evaluate where you’re spending your hard-earned dollars. As a small […]
Spring is in bloom at Blue Ribbon Farm! They’re a gardener’s dream and offer a variety of flowers and plants to brighten any space. The farm is family owned and operated by John and Ginny Sipes and their sons, Charlie and Noah. It turns out small business ownership is much like farming – they both […]
What’s one of the top challenges faced by small business owners? “Getting the word out.” I heard this echoed in multiple interviews over the last six months. It got team MJ thinking…small businesses are the backbone of our economy and bring vibrancy to our communities. But how can they thrive if potential customers don’t know […]
It’s April 15 and we all know what that means – Tax Day. The days, and sometimes weeks, surrounding this date are often stressful for small business owners. The pressures of this anti-holiday season can take a toll on your health and sanity, if you’re not careful! So today, instead of discussing a typical businessy topic, […]
Today’s business insight comes from Deana O’Brien, co-owner of Nothing Bundt Cakes in Boulder. She and her mother, Diane Ward, own and operate the bakery franchise. The two women have diverse backgrounds, so I was curious to know about the switch to the sweet life of business ownership. Here’s their story: Inspiration: Diane worked for […]
Does the idea of starting a blog overwhelm you? I understand that the idea can be a little daunting at first – after all, you’re putting yourself and your ideas out there for the world to see and committing to do that on a consistent basis. It’s kind of like beginning a new relationship because […]
For small businesses, the winter season typically brings slower months and frozen cash flow. Even here in Colorado, where the weather is unusually mild for this time of year, small businesses are likely experiencing lower sales than they have in the summer months. Although it’s nice to enjoy a little down time after the holidays, […]
As you settle into 2015, and the holiday cheer wears off, you realize that in this new year you still only have 24 hours in each day. Do you ever feel like there just isn’t enough time to get everything done? The busy entrepreneur has a mile-long list of business tasks, on top of all […]
Constructing your brand’s voice is an art form. The importance of establishing and cultivating your brand’s persona, its character, and its narrative cannot be overlooked when developing the marketing strategy for your brand. Your audience will take note of and become familiar with your brand’s voice, and you absolutely want your customers to enjoy their […]