A recent article on ProBlogger discussed the power of events to create meaningful, usable content. It said, “Events are great opportunities to generate leads and close deals. However, if you think of them purely as sales-focused events, you could be missing out on blog and video content that could strengthen your brand and help your […]
Hopefully, as the year comes to a close, you’re reviewing your marketing strategies. Are you on top of your social media but lack a nice website? Or, do you have a beautiful webpage that’s not-so-pretty when it appears on a mobile device? If you’ve been ignoring mobile optimization, it’s time to snap out of it! […]
For many businesses, the holidays are their busiest time. The sales that are generated during this season are often what sustain small companies throughout the next year. Many small businesses ramp up their marketing efforts and think of creative ways to entice their customers. Whether you are on top of your holiday marketing or not, […]
Every year around Thanksgiving, debates arise regarding stores’ decisions to stay open or to close their doors on the holiday. This embattled issue inspires many to voice their opinions on the ethics of store managers maintaining operating hours – or even imposing longer hours of operation – as so many view Thanksgiving as a time […]
What is a couple of dollars worth today? A food truck roving the streets of Scranton, Pennsylvania, has discovered that two-dollar bills have made its business memorable and profitable. The What the Fork food truck gives customers two-dollar bills as change for their orders when they pay in cash, and it’s setting the truck apart […]
A couple of weeks ago we told you about the Union Street Guest House’s fiasco with its threat (and attempted action) to fine customers for writing negative online reviews. The story about the boutique hotel in Hudson, New York, quickly went viral and inspired many people to post bad reviews of the Guest House to […]
Content marketing strategy – what is it? It’s a catchy phrase for the powerful content of online domains and how that can be directed at certain people. In laymen’s terms, it’s a tool that you can use to attract your desired audience to your website and to your organization. It’s a great strategic element that small […]
You might have heard of the parody coffee shop (or should I say art gallery?) that Nathan Fielder opened in Los Angeles, California. Fielder called his shop Dumb Starbucks, and his parody business of the mega coffee chain burst into the international spotlight within a matter of hours. Fielder was relatively well known before this […]
When creating a website, blog, ad, flier, etc. for your brand, unprofessional appearance is not an option. Misspellings, bad grammar, and low-quality images reflect poorly upon any company. Grammar Griping Spellcheck was invented for a reason; you have no excuse to spell anything incorrectly. However, don’t put all your faith in the computer — it […]
If you manage a page on Facebook, and if you’re paying attention to your Insights and to the “xx people saw this”section on your posts, you’ve likely noticed your views tanking. A glance to the right will tell you pretty much all you need to know: Pages are no longer showing up in the streaming […]
Today Mashable published a post about a relic that is considered the world’s first website. Now at first blush, it’s no beauty, but for it’s time (this version is 1992), it was a staggering, awe-inspiring piece of work. For the first time, people from around the world could view something from the comfort of their […]
Do SEO and PPC really matter when it comes to your website marketing strategy. Do your homework before spending one thin dime.
Pinterest is catching the attention of more than just crafters and foodies. Is this a good spot for your brand?
Small Business Saturday is November 26. Make sure you stop in and shop at small business in your community.
At least 8 reasons why business cards are as important as ever for your small business.
Using cool promotional stickers can be an expensive way to get your business the exposure it needs.
By adding a small token giveaway, a company can reach their customers in a meaningful way and build a solid customer relationship.
Cammi is one of the most marketable, well-known people in women’s hockey. What sets her a part from all others is not just her athletic feats of the past, but this genuine, heartfelt aura she carries with her.
What has been made isn’t a revolutionary idea, but it’s one that has taken things a couple steps further than the ordinary “Camel Back” you see hikers running around with. The Booze Belly is less conspicuous and than the traditional flask or the not so traditional refillable binoculars. (google it, they exist.)