Because good copywriters in the social sphere are different than your garden-variety writers.
We listen very well.
We can research and write like mad.
We’re great at conversations.
We believe in Strunk and White.
We’re communications ninjas.
And while initially we might not know one iota about your business, after carefully considering your company, its offerings, its philosophy and its people, we’ll know more about your business than even some of your employees.
Because as copywriters, it’s our job.
Our job requires us to get intimately familiar with your business.
Our job requires us to become utterly consumed with what you do and how you do it. Our job is not doing your job, but doing ours.
And our job is to paint the fabulousness that is you, one character at a time.
And it’s to say it in such a way that engages, informs and builds rapport.
And in social media, when you’re talking written conversation, what you say and how you say it means everything.
So next time you’re considering adding to the conversation with your customers, consider a copywriter in the social media realm; it could be the best money you ever spend.
Photo mod’d a bit by moi, and credit to aiwells
Also, a nice read by Brendan Cooper.