While it’s all wonderful and great that new releases of software arrive just in time for holiday giving, it’s an abomination to me that such an expensive program doesn’t just get some good updates and call it a day.One such product is Adobe’s CS4, which is planned for release in October. (For those of you that don’t know about it, it’s a mainstay tool for many graphic and other media professionals.) Really, I’m all for “bigger and better”, but if a tool is as expensive as this one, it should really make my work easier and have a very intuitive interface, which I would say has never been the case with this product. It should also have “knock your socks off” enhancements, not just little stuff that you’d expect any way or reasonably believe should be in an occasional free update. Instead, folks will have to take some more classes to learn the new tricks and others that are already behind the curve to begin with will have to decide if plunking down the extra dough is really worth it. To me, it’s a travesty for the small/boutique designers who don’t have the tremendous resources to throw after yet another version. Updates and new version are for the big shops, certainly not the little guy. The price tag? Take a seat, then read:
- Design Premium US $1,799
- Design Standard US $1,399
- Web Premium US $1,699
- Web Standard US $999
- Production Premium US $1,699
- Master Collection US $2,499 (according to the Adobe Website.)
Upgrades begin at around $899, not a bank loan in the making, but certainly not chump change for the small business owner.
Will designers jump right on this latest bag of tricks or will they hold on to their previous versions a bit longer, saving their pennies until they can afford it? I’m in the latter group. Being as design is a secondary offering in my business, I cannot justify the expense, nor do I feel compelled to pony up until I hear throngs of people singing the praises of this new release. Right now, it doesn’t sound like the additions are worth the sticker shock. The clients that I work with that use this tool? They’ll get my advice to wait and see.