Team MJ loves hearing of ways that people use technology to improve their marketing or business strategies. That’s why a recent post on Surefire Social caught our attention. It talked about how roofing contractors utilize Google Earth to make their day-to-day operations more efficient. When these contractors receive a quote request, they use Google Earth to determine approximate dimensions of the building and identify any unique or unusual characteristics on the roof, that would impact their work. Then, they are able to use that information to create a preliminary estimate without having to visit the job site. Using Google’s aerial imaging services is quick and easy and ends up saving the business and their customers time and money. Along with roofing contractors, other professionals like landscapers and real estate agents are benefiting from using the online tool.
Even if you don’t fall into one of these professions, there’s a great takeaway for you here. There are numerous ways that any business owner can utilize online tools (oftentimes free ones) to improve their business process and customer experiences. Even if that means simply researching a client before meeting with them or using technology to provide additional resources to assist them. As you can see in the above example, the tools that are available to us today allow us to be more proactive in business, rather than reactive. Thinking of creative ways to address and improve your daily operations will impress your clients and allow you to work more efficiently.
Technology has become so engrained in our lives, that we often forget about the wealth of knowledge that’s right at our fingertips. Take a few minutes to think about areas of your business where you could be more proactive and efficient. Then, do a little research to see how other businesses are using online tools to address those very issues. If you discover a new tool that helps your business, we’d love for you to share in the comments!