Those who know me know I like a little latte. I’m embarrassed to say I bought a used espresso machine off Craigslist just to satisfy my love of them and to spare some of the enormous expense of having them on the road. Don’t get me wrong, I can go a day or week without coffee, but I just really enjoy the flavor, the aroma and of course, the feeling of being spoiled a bit. One day this week, I experienced something different at my local Starbucks. Now before you start booing these guys, I actually admit I like their business model and the overall experience they offer consumers. I must not be alone, they had over $9 Billion in sales in 2007, so someone needs to come clean 😉 Any way, back to the story – I was at one of the kiosks in a local supermarket. As I waffled between flavors, the girl behind the counter was really vibrant (maybe infused with coffee herself) and chirps, “Want a triple?” Well, now that you mention it, that sounded like a great idea. What occurred to me is she just “up sold” me, but not in that typical “super size” way. She probably picked up on my “I hate shopping” attitude and knew a little espresso might perk me right up. I got the triple shot. It was delicious, thanks Starbucks girl. You made my day a bit brighter and made your company a little more money by being aware of the consumer.
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