Sometimes we run into cases where we see personal pages being used to represent a business, and we’ve covered this in a previous post, but wanted to elaborate today. This seems to be a very common issue: Either the owner of a small business is using a profile under their own name or a business has created a personal profile. If either of these things sound like you, listen up! By using a personal page you are only hurting yourself.
Facebook has designed Fan Pages to be loaded with tools and analytics. These allow you to see how popular your page is, how much feedback you’re receiving, and so much more. Like with anything else in business, social media has measurable aspects that help you determine if your efforts are paying off. When you use a personal page you may deprive yourself of some pretty useful information, including customization.
But, if that alone is not enough to convince you to switch over, we have 5 more things that you should consider:
1. It is 100% against Facebook Terms & Conditions. When you use a personal profile as a business page, you are actually violating Facebook rules. This means that if they catch you, they can suspend your account, which we know you don’t want! You have the potential to lose lots of hard work put towards building a fan base.
2. People may be hesitant to “Like” your business. Well, technically if you are running a personal profile no one can “Like” your business anyway. But the point is, by asking people to “friend” your business on Facebook, you are also asking them to expose a lot of personal information to your company, which a lot of people aren’t willing to do. When a customer “Likes” a fan page, none of their information will be accessible.
3. You can customize Fan Pages. By creating new tabs you have endless opportunities to direct people to sign up for your newsletter, run competitions, or provide coupons as a reward for liking your page, plus create great landing pages. People like pages that are fun and interactive, and it’s nearly impossible to achieve this with a personal profile page.
4. Advertising. Facebook Fan Pages allow you to create ads to reach your target customers. It’s a great way to gain some exposure. Plus, you’re allowed to set limits on how much you want to spend on advertising each day, so you can advertise as little or as much as you need to.
5. No one will find you. This one is pretty simple. Fan pages can be optimized to appear in search engines, where personal pages cannot
Given these things, make your next objective one that gets your business the kind of Facebook presence it deserves by setting up a proper Fan Page. If you need help, get in touch with us, as it’s one of several things we do to help small businesses.