Small Business Saturday is fast approaching, and this year it promises to be the most widely celebrated annual event to support local businesses ever. Along with Black Friday and Cyber Monday – notorious sales days each year – Small Business Saturday is poised to become a major movement in holiday season shopping.
Everyone has their favorite brick-and-mortar stores that hold a special place in their hearts and in their towns. While online shopping provides people with options in their purchasing decisions, it’s impossible to overlook the local shops and retailers that offer abundant goods for sale. Small Business Saturday is a celebration of local businesses that rely on their neighborhood communities to survive.
In 2012, Small Business Saturday brought $5.5 billion to local businesses across the country. Last year the total earnings nationwide were slightly more at $5.7 billion. With the event’s visibility increasing year by year, 2014 is sure to experience wide-ranging success.
Consumers often aren’t aware of the behind-the-scenes challenges that small businesses encounter and overcome in their daily operations. The obstacles that these businesses face often have to do with competition from the country’s major retailers. The support of local clientele is vital to the local small businesses that add character and history to American towns. Make it a point to Shop Small in your community, and you’ll be doing your part to revitalize your local economy.
Photo credit: Westport Village