This isnt a long list, I know it can get overwhelming, constantly learning that theres one more thing you really should be doing. This one thing, though, should feel good.
Talk to a customer – I dont mean brainstorm branded email content that reaches your demographic – I mean talk to someone.
An actual human conversation. You can even pick someone you like and who you know likes you. Do it right now, it will only take a few minutes. Don’t know what to say? Think about the challenges he or she might be facing and consider what you can do to help. If you dont like talking on the phone, send an email – an actual email from you that isn’t about the segment or demographic your customer falls into, but is about the actual person you are talking to.
If you find you have no idea what to say, it’s because you havent been paying attention. Take a look at the customer – visit her website, think about the work shes doing and why she does it. Somewhere in there is the person you could be having a conversation with. If you haven’t done your homework, your overtures could be ignored or even awkward. So, do your homework.
Heres why: Think about the last time you walked into a room where there was a baby who grinned as soon as he saw you, and put his arms up to be held. How did that happen? Because you took the time to coo at him, take care of him, and make sure he had what he needed. When he saw you, he recognized you as someone who cares. I’m not saying your customers are babies, I’m saying care. Notice your customers and what they need, and then, you will have something to talk to them about. And you will have the power to a difference instead of a dollar.