Big props go out to an unlikely source: the Big Fellas at American Express. While we look at them as a deep-pocketed corporation, we prefer to give credit where credit is due: their push for Small Business Saturday is pretty cool and extremely well-organized and thought out. This year, it seems better than ever; take for example the Small Business Saturday Checklist. Don’t you think this thing can be used for marketing efforts all year long? We sure do.
Visit their dedicated website and Facebook Fan Page. We think you’ll be pleasantly surprised at all the tips and ideas they’ve assembled for small business owners. Oh and make sure to “Like” the idea by pledging to shop locally.