It’s staggering how the growth of the online community is exploding daily. I mention this because while I have some clients that are reluctant to update their website, they’re even more reluctant to talk about any kind of online presence.
Today’s post is simply this: if you’re not online and beginning a social media dialog with your customers, you’re missing one of the easiest, authentic ways to reach them. Don’t believe me? Consider this:
“Microblogging site Twitter now has approximately 4M-5M users, the majority of whom joined in 2008 and have contributed to the site’s 600% growth in the last 12 months, according to the first “State of the Twittershpere” (pdf) report from HubSpot. “
and this one:
“Jan 2009: Back in August 2008, Mark Zuckerberg posted on the official Facebook blog that Facebook had reached 100 million users. Now, only 4 months later, this number has grown 50%: Facebook now has 150 million users.”
So when will the time be right for your small business to take part in this type of activity? Will it be now, while it’s still the freshest thing around or will it be after your customers have been engaged by your competition?