Baby Boomers are all over the Internet and even if you don’t really believe it, the fact is the number is only growing exponentially. They download music, post and read blogs, and yes, use Twitter and Facebook.
“45-54 year olds are 36 percent more likely than average to visit Twitter … another reason why ad agency CEOs should be on Twitter from twitter traffic explosion being led by 45-54 year olds by Michael Gass “Barbie turned 50 this year. Growing up, Barbie was my nickname. My cousins and my aunt still call me that.”
Recent data by AARP and the Pew Report show the numbers increasing daily in the most popular social media platforms, with no sign of waning.
So what does this mean for your small business? More opportunities to connect, more opportunities to create open dialogue with your customer base, and more opportunities to make your business the “go to” place.
Read more about their findings here and when you want to talk about how your business could benefit from a thoughtful, carefully crafted social media plan, get in touch with me.