Content marketing strategy – what is it? It’s a catchy phrase for the powerful content of online domains and how that can be directed at certain people. In laymen’s terms, it’s a tool that you can use to attract your desired audience to your website and to your organization. It’s a great strategic element that small business owners can utilize to generate attention from and interaction with followers and customers. Successful content marketing profoundly impacts online business.
Jayson DeMers, a Forbes contributor, has published a number of articles on content marketing and how to make it an effective and influential tool in your professional arsenal. In his most recent article, DeMers writes: “Content marketing, as a way to reach an increasingly wary audience, shows no sign of slowing down in 2014. Rather than using outdated, traditional methods of outbound marketing, businesses are finding that content marketing attracts customers and builds real trust between brands and consumers.” DeMers also proposes that the strategy behind delivering this class of content is a shifting practice. Content marketing must be an ever-evolving exercise in understanding your audience and maintaining your loyal followers and fans.
There are resources out there to help you develop content marketing strategy. Content marketing is, according to Contently, “The overarching practice of using information and entertainment to promote a brand or product.” Contently, a platform that was designed to serve as a complete solution for the creation, distribution, and optimization of content, helps businesses do just that. It is a tool that drives business by tactically engaging audiences to content, whether they want to engaged or not. Contently and similar services provide expertise in content market that are more imperative than ever today.
Content marketing strategy really involves building relationships with the people that want and need what you have to offer. Content marketing is foundational to online marketing, and can encompass everything from your website, social media pages, and online presence. It’s probably not a bad idea to spend some time brainstorming how to revamp your content marketing strategy!
Photo credit: Contently