Everyone and their mom has beat a path down the social media path, and for what it’s worth, we’re still in the process of laying the groundwork. This medium’s mortar has not even dried, and new applications are being built every day to help tap into the minds, hearts and pocketbooks of people all over the world. Cause-marketers are seeing these spaces as very useful tools for getting their message out and garnering attention for their projects. Entry is simple and the tools are easy enough to manage, so the notion is getting funds into the piggy bank can be made easier, too.
Fight With Tools
Some companies are emerging with applications that make it easier than ever to support causes you believe and want to support monetarily. In the earlier days, it was clever enough to put a link that went to a PayPal account and have people donate, but things are getting more refined, and donors need to avoid being bamboozled. If you’re a nonprofit and interested in upping the credibility of your cause through social media channels, here are two applications you should consider:
- Made right here in Boulder, Colorado, Giveo has hit the market and once again changed the landscape for fundraising. They offer different platforms for nonprofits and foundations, and let you craft the perfect campaigns for your needs and audience, using crowdsourcing and donation solutions.
- San Franciso-based Tivix offers plans to help with advocacy and fundraising, highlighting several clever tools and terrific price points for entry.
These are two of the best I’ve seen and I’m sure there are others. Please do you part share them here and spread the word, because it can only help.
Photo credit: Jon Juan