Have you noticed recently that you’re not receiving as many updates from the pages that you like on Facebook? That’s no mistake or coincidence! It has to do with how Facebook has changed the way it presents content to its users.
If you own or manage a business, you’ve likely realized that, as a result, it’s becoming increasingly challenging to reach your fans and followers on Facebook. Where there was once opportunity for large organic reach, the platform is now filtering content and “encouraging”/pushing businesses in the direction of paid advertisements. Gone are the days when a person could simply “like” your business page and receive all of your content. Now there is another step required to ensure that individuals who are following your business will actually see your posts.
The extra step a Facebook user must take is clicking on the “Get Notifications” option. This option appears in a drop-down menu when hovering a mouse cursor over the “Like” button on a business page. When people select this option, they will then see all of your notifications. It’s just as important for you to enable this feature through your personal profile as well, so that you can receive up-to-date information from the small businesses and community organizations that you like.
Are you diggin’ the marketing content that we’re dishin’ out? Then follow these simple steps to turn on the “Get Notifications” feature for Marketing Java and any other pages that you’re interested in:
- Go to the page you want to get notifications from
- Hover your cursor over the Liked button (you must first “Like” a page before you can do this)
- Select “Get Notifications” from the drop-down menu
This is a simple process that can make a big difference for your business. Asking your followers to enable the “Get Notifications” feature will allow them to receive more of the content they want and allow you to better reach your audience.