For many businesses, the holidays are their busiest time. The sales that are generated during this season are often what sustain small companies throughout the next year. Many small businesses ramp up their marketing efforts and think of creative ways to entice their customers. Whether you are on top of your holiday marketing or not, here are some strategies that you can put into play throughout the year.
Say “Thank You!”
At this time of year, we make a point to give thanks for friends and family and let them know how much they are appreciated. It’s especially important to remember to express your gratitude for your customers and other businesses that you work with. During the holidays, consider sending personalized gifts to your most valuable clients. At other times of year, what about sending hand-written thank you cards to new customers to tell them you truly appreciate their business? It’s a simple way to communicate that you value them and will be the first step in building a meaningful relationship with that individual or company.
As we all know, the holiday season sneaks up on us! Many business owners don’t start thinking about their holiday marketing plan until after Thanksgiving. However, waiting until the last minute likely results in lost dollars for your bottom line and creates added stress for you, at this already hectic time of year. A little preparation goes a long way and planning ahead can make a big difference for your business. January is a great time to sit down and create your marketing plan for the entire year. Once you decide on dates for your events, promotions and email marketing efforts, schedule them all on an online calendar, like Google Calendar. That way, you can set reminders to keep yourself on track and access your calendar from any of your mobile devices.
Get Out of Your Comfort Zone
One of the crucial elements of growth – both personal and business – is the willingness to push yourself outside of your comfort zone. When you ring in the New Year, reflect on areas of your business where you would like to experience change and growth. Maybe you’ve been wanting to post to social media on a regular basis or get more involved in your community. Take note of your goals and then write down the steps that you need to take to reach those goals. Testing out new marketing efforts and attending more networking events are great ways to get your name out there and generate exposure for your business.
If you are on-point with your holiday marketing, or behind the eight ball, this is the perfect time to reflect on your marketing strategy. Identify where you can make improvements and set simple, attainable goals for 2015. With just a little forethought, you can make big changes for your business. This time next year, you’ll be able to sit back, relax and focus on enjoying the holiday season!