Being in business means maintaining a contact list and that list really is the fuel that keeps things running. I advise each of my clients to have their contacts in some kind of database to keep them organized and ready for quick access. In reorganizing my own today (I’m switching to a new communication client), I realized how many people have moved from the “acquaintance” category to the “client” category. It also dawned on me how many of those people started out as a parent of a kid I coached in hockey or a referral from a trusted colleague or some other way totally unrelated to my normal marketing activities. What also set a light bulb off was the fact that many of these people are also now good friends, so many are split into two or even more categories.
So today’s post is really just a little challenge: see how many of your contacts you can move from merely being someone you know to someone whom you can do business with or even become better friends with. It could be a welcomed surprise and even cause you to do what I did: send out a couple of “How you doing?” notecards and connect with some people on some social networking sites.
(Photo credit: WPPL)