When creating a website, blog, ad, flier, etc. for your brand, unprofessional appearance is not an option. Misspellings, bad grammar, and low-quality images reflect poorly upon any company.
Spellcheck was invented for a reason; you have no excuse to spell anything incorrectly. However, don’t put all your faith in the computer — it can’t catch everything. Always proofread your work. Heck, even read it out loud. Your readers will catch your missing apostrophe or misplaced comma, even if you don’t. If you don’t trust your own grammar skills, a second pair of eyes never hurts.
Images are an undeniable necessity for any means of marketing, but blurry and pixelated pictures or graphics are a major no-no. Use high-resolution photos or vector graphics to avoid any unsightly distortions. Unless an effect is obviously intentional and enhances the image somehow, leave it out. Please also note that opening a low-res image in Photoshop and simply cranking up the DPI (dots per inch) will not magically make it better. Your best bet is to fork over the extra few bucks for a higher-quality stock image or a graphic in vector form. Starting with a good picture is 100 times easier than trying to work with a poor-quality one. On a related note, when using images from an outside source (like the internet), keep in mind that copyright infringement is a serious issue and stealing others’ work is both illegal and unfair to the creator. (Learn more about internet image copyright laws from Social Media Examiner here)
Never forget that everything you post or publish on the internet reflects upon your brand, so keep things professional!
Picture from funnyjunk