Seems like a given, right? Most everyone has a stack of business cards or names/numbers scratched on stickies or random emails scattered throughout their computer. All are possible places for you to conduct business, but most tend to get ignored or worse, thrown out. For those of you wondering where your next client might come from, consider gathering all those contacts you already have and databasing them in a place where you can easily manage them. It’s called “contact management” and for you, it could be a pot of gold.
Contact management tools have come a long way since the index file, allowing you to track simple things like names and addresses, but even tougher stuff like the last time you talked, and even giving you an auditory reminder or email when it’s time to call again. My recommendation for a product? Whatever works for you. CRM (shorthand for “client relationship management”) has become an art, and the products that allow you to do it effectively vary in strength and complexity. Clients I work with use a variety of programs like Act!, Time and Chaos, and Prophet. While I use one from medieval times (Sharkware), you might choose one that is more advanced. The point is to use it and get in the habit of updating your contact base. Doing so will allow you to have a large pool of possibly touch points for which to get more business in your door.