KC Coburn is the caffeine infusion that keeps Marketing Java producing the outstanding web, social, traditional and email marketing content our clients benefit from every day. She produces all estimates and agreements, oversees their fulfillment, manages all maintenance contracts, and insures the marketing success of her clients. She leads the majority of new WordPress website development projects, and as often as time will allow, contributes content to the blogs, email campaigns, and social media posts of Marketing Java clients. If you have a question about pricing, project fulfillment, or a specific marketing problem you are trying to solve, contact firstname.lastname@example.org.
KC's love of technology started early, although it might not have been love at first site. Her parents, both computer programmers (an old school term for coders), made her take a six week summer workshop in BASIC when she was 12 years old. While she didn’t really give coding a chance back then, it was only because she would rather be playing Frogger or Jaust. If she didn’t have a quarter for the game console, she stuck her nose in a book and kept it there until she couldn’t see straight. If you had known her in high school, you would never have used the word Social to describe her.
KC holds a Bachelor of Business Administration in Management from the University of Hawaii at Manoa and has pursued a variety of professional development opportunities during her career as an entrepreneur, webmaster, social media marketer, and content curator. She did eventually complete courses in HTML (she never told her mom and dad that she liked it… a lot) but found her real passion was story telling. As the web grew, it became her canvas and the coding skills she acquired along the way became the brush she used to paint vibrant, beautiful stories about the products, services, and people she believes in.
KC’s curiosity and love of learning keep her open to new ideas and continuously in pursuit of new and better ways to get the word out about products, people, and services that make the world a better place. She became an AdWords Certified Partner (Google) in 2016, Inbound Certified in 2014 (HubSpot), completed Digital Analytics Fundamentals training in 2013 (Google), and O’Reilly In-Practice Social Media Training in 2008. Because language and persuasion fascinate her, she is also an ACHE Certified Hypnotherapist (it's best if you never look her in the eye) and Neuro-Linguistic Programming (NLP) Practitioner. KC lives in Colorado with her husband, two spoiled cats, and an aquatic turtle that she frets over far too much.
We lovingly call Courtney the Queen of Content. She's very, very good at managing social media campaigns, and as far as we can tell, even the internet obeys her! Courtney is driven to be the best at everything she does. From humble beginnings designing manuals in Microsoft Word, to designing ads (both print and digital), copy editing, maintaining several websites and social networks, there is nothing that she can’t accomplish.
Courtney holds a Bachelor of Science in Travel Industry Management with a focus in Hospitality from the University of Hawaii at Mānoa and has worn a variety of hats (usually simultaneously!) since graduating, including assisting in running a 22,000 person event, webmaster, social media marketer, and content curator.
Blogging is also a team sport at Marketing Java. Since our clients have us ghost-write for them, it's not polite to give you their blog addresses. We divide blogging responsibilities depending on the content area and tone required for the article. Our blogging clients include a broad spectrum of content types - a tattoo removal company, a small business attorney, and a wealth manager to name a few.
We Take SEO Blogging Seriously
All members of the Marketing Java blog team are expected to develop and utilize a tested list of keyword phrases, incorporate title tag content into body copy, and utilize high value external links in their posts. All in all, we follow a long list (21 items in all!) of SEO blogging rules to produce high value blog content. This means our blogs are better than the $15 blog-mill versions you can buy online because they are in keeping with your website's current content and the phrases you have already identified as being relevant to people who are searching for your products or services. Not sure if your website really knows who it's looking for? That's okay - we will test your content before we recommend key word phrases for your blogs. If the testing doesn't come back with content that is working for you, we can teach you how to rethink your current website content (or do it for you!) before we start blogging on your behalf.
Why the Heck Does Blogging Matter So Much?
We could write a book about that! We can answer that question best with a story. A friend had a favorite aunt who always ended almost every story she told with the same phrase; "You never know!" Even as she began to suffer from dementia, and sometimes would forget what she was talking about in the middle of a story, she would still conclude with that phrase; "You never know!" Now that she has passed, family and friends will look at each other and repeat that phrase. Anytime they hear it, they are immediately reminded of Aunt Sis. Hearing that phrase makes them think of her, and always with a smile. When you blog, and are consistent with your key word phrases (such as "You never know!"), the search engines will start to recognize what your content is all about and trust that you are (still) telling the same story. When they trust that your content is consistent, and clearly directed at a specific audience, they are more likely to share your website in a Search Engine Return Page (SERP) than someone who says their business is about kittens, but consistently blogs about dogs. This is just one piece in a large puzzle that is changing all of the time - nevertheless, content is one of the most important pieces of the puzzle and blog posts are content. When you start blogging on your site, you are telling another story for the search engines to read, compare to the rest of your content, and "rank" you with. Will your site ever be number one is a search return? It depends on what search phrases you are competing for, and how fierce the competition is, among other things. Or, as Aunt Sis would say, "You never know!"
Contact us for writing samples from any of the bloggers listed below:
Writing Style, Content Areas
Jen is our consummate professional and has the most professional editing and writing experience of any team member. You can trust her to dot every i and cross every t!
Courtney knows what's trending and how to tie your topic to it. She has her finger on the pulse of the web and will never bore your readers!
KC can be a bit serious at times - she likes following the rules and can write on a variety of topics that may seem heavy, complicated, or serious to some. Topics she is comfortable with include the law, business development, and science. Her geek is more than skin deep.
Kendra has been an artist for as long as she can remember. Her father is a graphic designer with over twenty years of experience, so she grew up with graphic design. One might say it’s in her blood! While her style has grown from drawing stick figures to designing logos, she has always found art and design to be a prevalent force in her life. The varying perspectives executed from her additional passion for photography, illustration, and sculpture are translated into her design work. She has an equal appreciation for minimalism and chaos, and the differing degrees of simplicity and complexity provide a framework for her designs. Her desire to create meaningful design fuels her inspiration and passion for art as a whole.
Kendra specializes in logos, typographical treatments, hand-lettering, editorial and book design, infographics, web design, and freelance photography. She currently lives in California with her husband and tortoise. See samples of Kendra's work on her portfolio page.
This is where we put it all together! Web Development is a team sport at Marketing Java. Project Management is the purview of the boss lady, KC. Courtney works on content, and site creation, Kendra provides graphic design and art direction. Courtney, Kendra, and KC discuss projects and share responsibility for theme development, design direction, content organization, and image sourcing. You can read more about their background's under their areas of specialization. Courtney heads our Social Media team, and Kendra is our Graphic Artist in residence. Occasionally, additional team members are brought on to help with projects that have short delivery windows and/or massive amounts of content. Marketing Java also consults with trusted partners on certain types of e-commerce projects, depending on the scope and timeline for delivery. If you have questions about the team members who will be assigned to your project, reach out to us! We'd love to talk about your goals and how we can help.