Every once in awhile, a company will depart from the pack and decide to do something a bit differently. If they’re the earlier adopter, certainly they will get some dissenters, but I would bet the competition looks at it a bit differently. Case in point: Oskar Blues in Lyons, Colorado has been making craft brews for some time. They’re one of the only micros that actually can some of their tasty beverages. Before you say, “eewww, won’t that taste like some of those other beers from Golden, Colorado?” No. I’ve tasted them and consider myself a rather knowledgeable beer drinker.
So what’s the biggy, canned beer has been around already, right? Sure it has, but this is the good stuff we’re talking about. What the folks at OB’s have figured out is people here like hiking, hut trips, playing softball, backpacking, etc., and they like to pack it in if they can. This allows people to do it a little easier. Apparently it’s the same in 22 other states, ‘cause they’re ordering like crazy.