Your website is where customers go to learn more about you.
Your website should provide a useful and convenient, 24/7 place for you to respond to your customers questions and needs. Your customers want to make purchases, learn about your products or services, see demonstrations through video, and find documents and forms they need without having to email or call you. They want to know if you are open, how to find you, what you offer, and if what they want is available – and they don’t want to ask you – they want your website to answer these questions. Most significantly, they want to obtain these answers on their mobile device, which means you have to have a mobile responsive website.
Think of your website as being your online salesperson, day or night. This is a tool and resource that is available to your guests, day or night, during business hours, or even when you’re closed for the weekend. Now, imagine your sales person is standing in a room full of sales people, all trying to answer your customer’s question at the same time. What makes your website stand out? In order to visible, your website has to do two things well:
Be Mobile Friendly
Have the Closest Correct Answer to the Searcher’s Question
Mobile Responsive / Mobile Friendly websites stopped being optional on April 15, 2015 AKA #Mobilegeddon, when Google made mobile responsiveness a ranking factor. You can test your site to see if it is mobile friendly. If not, you are basically trying to connect to your customers on the web using a fax machine. Not much good is going to come of it. If your site is mobile friendly, it also needs to have the closest correct answer to the searcher’s question. This part is complicated, but here is a broad overview of what is needed to make sure your website appears in response to a searchers query:
- Your URL, page titles, subheadings, and page content should all contain the phrases the searcher is using online.
- Your content needs to have been updated recently so that the search engines know you are present, engaged, and prepared to address the needs of the searcher. For some types of businesses, this means posting to a blog regularly.
- Your website needs to be referenced by outside sources that look to it as an authority – someone other than you needs to see it as the right place to get answers to relevant questions.
If all of this seems to technical for you, try exploring your current website as a visitor on a mobile device, and see if it does the following:
- Answer questions and get your visitors excited about your products and service
- Be accessible and easy to use on any device
- Give guests the information and details they need to confidently purchase what you have to offer
- Provide contact points so visitors feel connected to your brand
- Be a professional representation of what your business can do for them
Web Design With Marketing In Mind
For over twenty years, Marketing Java has been building websites, and one thing clearly sets us apart from other agencies – we build lovely sites with a focus on how your site can bring new business to you.
Since 2007, we’ve exclusively used WordPress™ as our design tool of choice; it makes adding content to your site “as easy as email” and has a lot of functions already built in, so it’s also more affordable to develop your site. One of our favorite functions is an easy to use blogging platform, so you can keep your website content SEO fresh with a weekly blog, or have Marketing Java write blog posts for you.
You Have Complete Control
Most importantly, when your site is finished, you have complete control over it. Marketing Java can help you maintain your site, choose your host, and even provide direction for purchasing your domain name (URL) – but we won’t do any of it for you. It’s important to never allow someone else to own your website, in case you ever need to fire them.
Why We Use WordPress
Sites built in this platform natively have better-performing SEO and unlike websites of yore, you or your staff can keep your site fresh and updated without special tools or software, from most any computer that has Internet access. You can make simple content changes to your pages and posts on-the-fly, and we offer WordPress training to give you the confidence to do it. As your business grows, your site can grow with it, and we can build in e-commerce, scheduling systems, and other great functionality that your customers would want.
Mobile-ready and Responsive
Customers are on the move, and some of our clients sites show that better than 65% of their website visitors are getting there from their mobile devices, so we build sites that work great, your business website will look terrific, no matter what device your guests are using to see it.
Find out how easy it is to get your site the fresh look it needs, plus generate interest and traffic to your business, all from a site that puts you in control!